Licensed SEO & SEM Master III™
Become a Licensed SEO & SEM Master III™
| Course Overview: |
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| Duration: 1 month |
| Weekly Commitment: Tailored to individual preferences, with suggested 8 hours per week. |
| Course Highlights: |
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| 40% Self-Learning: Engage with course materials independently, allowing flexibility in your schedule. |
| 60% Instructor-Led: A structured learning experience with our certified trainers who will guide you through the curriculum, offering insights and support. |
Details
How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The Paid Marketing Master sub-course covers all you need to know about paid marketing and more
Learning Goals
- How to make SEO work for your brand through good user experiences and enticing content.
- How to adapt your existing marketing methods to SEO & SEM for greater reach and best results.
Target Audience
- Marketers unfamiliar with SEO & SEM who need to create and cultivate a wider audience
- Data analysts who need to learn SEO & SEM and how to use data gleaned from it.
Making SEO Work for Your Brand
Making SEO to your brand, your websites, and your products can be difficult at first. This chapter aims to teach you how you can make SEO work for you and your brand, as well as to adapt it for your websites and the more technical aspects.
- Paid vs. Organic Search
- Customer Use of Search Engines
- Paid Search Benefits
- Elements of Paid Search Campaigns
- Paid Search KPIs
- Conversion Tracking
- Success Metrics
Who Should Attend
- Marketers unfamiliar with SEO & SEM who need to create and cultivate a wider audience
- Data analysts who need to learn SEO & SEM and how to use data gleaned from it.
Certifications
- Upon completion of the course, attendees will become certified as an SEO & SEM Master III, recognized worldwide.
- IIDM™ Educational Units (IEUs) 25
CERTIFICATION FEE: NOT INCLUSIVE
COURSE DURATION: 1 Month