Licensed SEO & SEM Master I™
Become a Licensed SEO & SEM Master I™
| Course Overview: |
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| Duration: 1 month |
| Weekly Commitment: Tailored to individual preferences, with suggested 8 hours per week. |
Course Highlights: |
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| 40% Self-Learning: Engage with course materials independently, allowing flexibility in your schedule. |
| 60% Instructor-Led: A structured learning experience with our certified trainers who will guide you through the curriculum, offering insights and support. |
Details
Learning Goals
- What are SEO & SEM and how to use them effectively to increase the reach of your brand.
- How to use Google Ads, understand them, and utilize them to their full effectiveness.
- What display ads are, how to make them, and how to use them most effectively.
Target Audience
- Marketers unfamiliar with SEO & SEM who need to create and cultivate a wider audience
- Data analysts who need to learn SEO & SEM and how to use data gleaned from it.
What is SEO? How do companies use it to reach new consumers? What is the ‘science’ behind it, and why is it important?
- Inbound and Outbound Strategies
- Digital Media Examples
- Traditional vs. Digital Marketing
- Principles of IIDM’s 3i Methodology
- Digital Channels
- Competitive Research Platforms and Tools
- Industry Trend Research
- Digital Research
- Audience Research
- Social Listening Platforms
- Social Listening and Audience Research Tools
Who Should Attend
- Marketers unfamiliar with SEO & SEM who need to create and cultivate a wider audience
- Data analysts who need to learn SEO & SEM and how to use data gleaned from it.
Certifications
- Upon completion of the course, attendees will become certified as a SEO & SEM Master I, recognized worldwide.
- IIDM™ Educational Units (IEUs) 25
CERTIFICATION FEE: NOT INCLUSIVE
COURSE DURATION: 1 Month