Licensed Digital Marketing Professional™ (3 Months Intensive Certification Program)
Become a Licensed Digital Marketing Professional™ (3 Months Intensive Certification Program)
| Course Overview: |
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| Duration: 3 months |
| Weekly Commitment: Tailored to individual preferences, with suggested 8 hours per week. |
| Course Delivery: |
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| 40% Self-Learning: Engage with course materials independently, allowing flexibility in your schedule. |
| 60% Instructor-Led: A structured learning experience with our certified trainers who will guide you through the curriculum, offering insights and support. |
When you need to know the ins and outs of some of the biggest digital platforms out there, this is the course for you. The Licensed Digital Marketing Professional course teaches you the format, culture, functions, and more of websites and platforms like Google, Facebook, LinkedIn, and more. If you need an in to the big and famous of the world wide web and how to utilize it for fresh marketing, this course is for you.
Become a Licensed Digital Marketing Professional in Digital Marketing ™
When you need to know the ins and outs of some of the biggest digital platforms out there, this is the course for you. The Licensed Digital Marketing Professional course teaches you the format, culture, functions, and more of websites and platforms like Google, Facebook, LinkedIn, and more. If you need an in to the big and famous of the world wide web and how to utilize it for fresh marketing, this course is for you.
Comprehensive 3 months of Live Training
- Certified Facebook Marketing Master
- Certified LinkedIn Marketing Master
- Certified Google Marketing Master
- Certified Twitter Marketing Master
- Video Marketing Master
- Certified Misc Marketing Master
WHAT WILL I LEARN?
- Learn the ins and outs of marketing on the biggest websites out there, and how to appeal to users of the specific
- websites, and the individual value of each
- How to stand out among the many brands in ways specific to each website
- How to use different website’s advertising tools
- Learn the culture of the different websites
WHO IS DIGITAL MARKETING PRO FOR?
- Marketers and marketing executives who want to know the ins and outs of marketing on specific websites
- Those who wish to know the culture, layouts, and relevant information of the highest-traffic websites out there
- Marketers who have yet to collect data on specific websites with high potential for marketing
Certified Facebook Marketing Master
Certified LinkedIn Marketing Master
Digital marketing is fascinating and powerful because it’s person-orientated, yet also data-driven – you get to engage with how people think and also see how and what they do. This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the ability to see what works.Content Marketing Concepts and Strategy
- Benefits of Content Marketing
- Qualities of Effective Content
- Types of Content
- Content Alignment with the Buyer’s Journey
- Community Management
- Content Marketing Strategy
Content Marketing Content Marketing techniques
- Social Listening
- Competitor Content Analysis
- Content Audit
Developing a Content Marketing Plan
- Content Marketing Goals
- Content/Business Goal Alignment
- Customer Personas
- Content Topics
- Content Calendar
- Content Management Systems
Creating and Curating Content
- Content Stakeholders
- Content Types and Formats
- Content Tools
- Content Creation and Curation
- Content Creation Best Practice
- Brand Components
- Content Personalization
Metrics and Performance
- Content Marketing ROI
- Content Marketing Metrics
- Metrics and Content Marketing Strategy
Certified Google Marketing Master
It’s not just social media marketing it’s a big, warm, pleasurable social media experience for your audience. Your brand needs to ring loud and clear through all the right platforms and we’re going to show you how. Learn how to grow and engage a community around your offering. Give these people more to care about. Reach further with paid marketing and get deeper insights.
Key Social Platforms for Digital Marketing
- Benefits of Social Media Marketing
- Media Marketer Responsibilities
- The Buyer’s Journey Stages
- Influential Social Media Platforms Key Terminology
Setting up a Social Media Experience for a Business
- Best Social Media Account Practices
- Facebook for a Business
- Twitter for a Business
- LinkedIn for a Business
- Instagram for a Business
- Snapchat for a Business
Creating and Optimizing Social Media Campaigns
- Campaign Set-up
- Facebook and Instagram Business Manager
- Twitter Ads Manager
- LinkedIn Campaign Manager
- Snapchat Ad Manager
Developing Data-Driven Audience and Campaign Insights
- Campaign Tools Analysis
- Facebook Tools and Analytics
- Twitter Tools and Analytics
- LinkedIn Tools and Analytics
- Instagram Tools and Analytics
- Snapchat Analytics and Campaigns
Growing and Engaging an Audience
- Community Techniques and Best Practices
- Content Sharing Best Practices
- Sharing Stories Best Practices
- Video Content Best Practices
- Hashtag Usage Best Practices
- Twitter Content Best Practices
- LinkedIn Content Best Practices
- Instagram Content Best Practices
- Content Best Practices
Certified Twitter Marketing Master
(SEO) You must be found. Which means you must make yourself found. Search Engine Optimization is all about getting on that first Google page, staying top of the list, and being top of mind. Learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement, and the magical art of conversion. There is so much to ‘like’.
SEO Fundamentals
- Paid and Organic Search
- Key SEO Components
- Search Engine Introduction
- Common Search Query Types
- SERP (Search Engine Results Pages)
Aligning SEO and Business Objectives
- SEO Objective Types
- Create and Implement SEO Objectives
Keywords and SEO Content Plan
- Keyword Research Benefits
- Short and Long Tail Keywords
- Conduct Keyword Research
- Convert Keywords into SEO Content
Optimize Organic Search Ranking
- Technical Components for Visibility
- On-page Optimization
- Off-page Optimization
- SEO Audit
Measuring SEO Performance
- Traffic Sources SEO Metric Types Success Measurement
Certified Video Marketing Master
Pay-Per-Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics, and more – this is turbo-charged marketing practice with pinpoint precision.
Fundamentals of Paid Search
- Paid vs. Organic Search
- Customer Use of Search Engines
- Paid Search Benefits
- Elements of Paid Search Campaigns
Paid Search Campaign Creation with Google Ads
- Google Ads Manager Account vs. Child Account
- Google Ads Best Practice
- Google Ads Account Elements
- Paid Search and SEO Keyword Research
- Google Ads and Paid Search Campaigns
Search Campaign Management
- Advertising Budget Management
- Google Ads Bidding
- Google Ads Bid Simulator Tool
- Optimize Paid Search Campaigns
- Google Ads Editor
Paid Search Campaign Measurement
- Paid Search KPIs
- Conversion Tracking
- Success Metrics
- Google Analytics Measurement
- Google Analytics and Search Console Reporting
Certifications
- Upon completion of the course, attendees will become certified as a Digital Marketing Professional, recognized worldwide.
- IIDM™ Educational Units (IEUs) 75
COURSE DURATION: 3 Months