Licensed Digital Marketing Master™ (3 Months Intensive Certification Program) |
Become a Licensed Digital Marketing Master™ (3 Months Intensive Certification Program)
| Course Delivery: |
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| 40% Self-Learning: Engage with course materials independently, allowing flexibility in your schedule. |
| 60% Instructor-Led: A structured learning experience with our certified trainers who will guide you through the curriculum, offering insights and support. |
| Course Overview: |
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| Duration: 3 months |
| Weekly Commitment: Tailored to individual preferences, with suggested 8 hours per week. |
What’s Digital Marketing all about? How do you reach customers? How does it differ from traditional media, and how can the new and old work together to create a water-tight campaign that speaks its truth across any and every channel? This extensive, in-depth course takes you through all the basics, helps you explore the buyer journey, and stay rooted in practice, keeping goals clear and attainable through perseverance and intelligent design.
Become a Licensed Digital Marketing Master in Digital Marketing™.
What’s Digital Marketing all about? How do you reach customers? How does it differ from traditional media, and how can the new and old work together to create a water-tight campaign that speaks its truth across any and every channel? This extensive, in-depth course takes you through all the basics, helps you explore the buyer journey and stay rooted in practice, keeping goals clear and attainable through perseverance and intelligent design.
Comprehensive 3 months of Live Training
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC) Using Google Ads
- Display and Video Advertising
- Email Marketing
- Website Optimization
- Analytics Using Google Analytics
- Digital Marketing Strategy
WHAT WILL I LEARN?
INTRODUCTION TO DIGITAL MARKETING
CONTENT MARKETING
SOCIAL MEDIA MARKETING
PAID SEARCH (PPC) USING GOOGLE ADS
DISPLAY AND VIDEO ADVERTISING
EMAIL MARKETING
WEBSITE OPTIMIZATION
ANALYTICS WITH GOOGLE ANALYTICS
DIGITAL MARKETING STRATEGY
We give you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high-performance sports car round and round in circles on your way to the corner shop. That’s why we tie it all together with a Strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.Setting Strategy Objectives and KPIs
- Common Business Objectives and Campaign Expectations
- Identify and Distinguish KPIs
- Past Performance and Industry Benchmarks for Forecasting
- Regular Performance Reviews Digital Strategy Research
- Key Research Activities
- Research Mapping
- Strong Research vs. Potentially False Reports
- Owned, Accessed and Desk Research
- Audit Factors
- Audience and Competitor Research
- Social Listening Study
- Creative vs. Media Brief
Developing a Creative Strategy
- Key Creative Strategy Ingredients
- Maximize and Repurpose Creative Output
- Content Strategy Elements
- Creative Format Specifications
Digital Strategy Fundamentals
- Core Digital Marketing Strategy Components
- Strategy Purpose
- Strategy for plan communication
- Digital Marketing and Digital Media
- Resource Mapping
- Budget Planning
- ROI and Success Metrics
Executing a Digital Marketing Strategy
- Strategy Objectives
- Optimize Channel and Budget Mix
- Media Planning for Paid Channels
- Key Campaign Components
Communicating a Digital Marketing Strategy
- Stakeholder Communication Tools
- Digital Marketing Strategy Best Practice
Who Should Attend
- Traditional marketers and marketing executives who want to play a bigger, sharper game.
- Marketing managers and senior management.
- IT managers.
- Small business owners who may or may not want to stay small.
- Career changers.
- Entrepreneurs who want to be more entrepreneurial.
- Graduates with no plans to wait around.
- Whoever needs to create and apply a digital marketing strategy for their organization.
- Anyone in marketing or business who wants to show the world what they can do.
Certifications
Upon completion of the course, attendees will become certified as a Digital Marketing Master, recognized world-wide.
IIDM™ Educational Units (IEUs) 75
CERTIFICATION FEE: NOT INCLUSIVE
COURSE DURATION: 3 Months