Licensed Digital Marketing Master for Entrepreneurs™ | MENTORING PROGRAM
Become a Licensed Digital Marketing Master for Entrepreneurs™ | MENTORING PROGRAM
Become a Licensed Digital Marketing Master for Entrepreneurs in Digital Marketing™.
Are you an Entrepreneur who wants to extend his/her business by starting new ventures, improving business intelligence, or are you looking for communicating with a large number of customers in less time? Or are you a Start-Up owner who wants to be ahead of the game? Then Digital Marketing will help you grow your Digital Entrepreneurship. With our Mentoring Program we will work together on YOUR business and teach you the essential skills to be successful in the online world.
As an Entrepreneur or Business owner, you will be able to take the cutting-edge Mentoring program we provide to boost your existing Marketing and Sales Strategy. Gain more experience with knowledgeable Professionals to provide opportunities to learn and develop skills that can help you move forward in your Entrepreneurship. Promote your progress in Digital Marketing with certainty and confidence and pull through the roadblocks holding you back with Personalized Guidance from years of experience.
This extensive, in-depth Mentoring Program takes you through all the basics, helps you explore the buyer journey and stay grounded in practice, keeping your business goals clear and attainable through perseverance and intelligent design.Comprehensive 3 months of Mentoring Program for your Business
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC) Using Google Ads
- Display and Video Advertising
- Email Marketing
- Website Optimization
- Analytics Using Google Analytics
- Digital Marketing Strategy
WHAT WILL I LEARN AS AN ENTREPRENEUR?
- Find your audience for your Business using the right media channel. Win hearts and minds and make your followers grow and grow and grow
- Make your business website visible to more humans thanks to Search Engine Optimization (SEO) techniques
- Drive the right traffic to your business website through smarter Pay-Per-Click (PPC) advertising
- Create compelling digital display campaigns for your Business
- Capture, segment and manage subscribers for fruitful email marketing campaigns and grow your Email list
- Discover what works by measuring and optimizing your Business social media campaigns. Then discover what works even better and gain huge return on investments
- Leverage mobile marketing for a precision micro-targeting edge
- Create a cohesive digital marketing strategy for your own business
- Bring your Business to the next level and take over the world
WHO IS DIGITAL MARKETING FOR?
- Entrepreneurs who want to be more entrepreneurial
- Small business owners who may or may not want to stay small
- Traditional marketers and marketing executives who want to play a bigger, sharper game
- Whoever needs to create and apply a digital marketing strategy for their organization
- Anyone in business who wants to show the world what they can do
INTRODUCTION TO DIGITAL MARKETING
CONTENT MARKETING
Are you looking for a mentor who can guide you through the essential aspects of Digital Marketing for your own Business? Or are you looking for an expert in the Digital Marketing field which can skyrocket your Business to the next level? Digital marketing is fascinating and powerful because it’s personal-oriented, yet also data-driven – you get to know how people think and see how and what they do. This module is about creating content that speaks to people, but also about sending it to the wide digital world at the right time and through the right channels. Best of all, you have the ability to see what works.
- Benefits of Content Marketing
- Qualities of Effective Content
- Types of Content
- Content Alignment with the Buyer’s Journey
- Community Management
- Content Marketing Strategy
- Social Listening
- Competitor Content Analysis
- Content Audit
- Content Marketing Goals for Your Business
- Content/Business Goal Alignment for Your Business
- Customer Personas for Your Business
- Content Topics for Your Business
- Content Calendar for Your Business
- Content Management Systems for Your Business
- Content Stakeholders for Your Business
- Content Types and Formats for Your Business
- Content Tools for Your Business
- Content Creation and Curation for Your Business
- Content Creation Best Practice for Your Business
- Brand Components for Your Business
- Content Personalization for Your Business
SOCIAL MEDIA MARKETING
It’s not just social media marketing, it’s a great, warm, enjoyable social media experience for your audience. Your brand needs to ring loud and clear across all the right platforms, and we’re going to show you how in our Mentoring Program. In addition, getting your brand to make an impression on the various social media channels and forums helps you gain better income through greater visibility and exposure. Digital Marketing can help you achieve a much better return on investment with the minimum resources available. Learn how to grow your Business and get your community involved in your business offering. Give these people more to care about. We will guide you through paid marketing and our Mentors will teach you how to get deeper insights to bring out the full potential of your very own Business.
Key Social Platforms for Digital Marketing
- Benefits of Social Media Marketing for your Business
- Social Media Marketer Responsibilities as an Entrepreneur
- The Buyer’s Journey Stages
- Influential Social Media Platforms for your Business
- Key Terminology
Growing and Engaging your Audience
- Community Techniques and Best Practices for Your Business
- Content Sharing Best Practices for Your Business
- Sharing Stories Best Practices for Your Business
- Video Content Best Practices for Your Business
- Hashtag Usage Best Practices for Your Business
- Twitter Content Best Practices for Your Business
- LinkedIn Content Best Practices for Your Business
- Instagram Content Best Practices for Your Business
- Snapchat Content Best Practices for Your Business
Setting up a Social Media Experience for your Business
- Best Social Media Account Practices for your Business
- Facebook for your Business
- Twitter for your Business
- LinkedIn for your Business
- Instagram for your Business
- Snapchat for your Business
Creating and Optimizing Social Media Campaigns for your very own Business
- Campaign Set-up for your Business
- Facebook and Instagram Business Manager for your Business
- Twitter Ads Manager for your Business
- LinkedIn Campaign Manager for your Business
- Snapchat Ad Manager for your Business
Developing Data-Driven Audience and Campaign Insights
- Campaign Tools Analysis on your Business
- Facebook Tools and Analytics on your Business
- Twitter Tools and Analytics on your Business
- LinkedIn Tools and Analytics on your Business
- Instagram Tools and Analytics on your Business
- Snapchat Analytics and Campaigns on your Business
PAID SEARCH (PPC) USING GOOGLE ADS
This is fundamental for Entrepreneurs. You need to make your products more visible to a large number of people. Paid Search (PPC) using Google Ads gives you the platform to make the most of its interactive, intrinsic properties and increase sales. This offers you as an Entrepreneur a number of incentives to help strengthen your position in the webspace. Which increases your sales, reduces your acquisition costs and greatly improves your profit margin. When you examine the importance of Digital Marketing to your business, never underestimate the power of PPC and display advertising. Pay-Per-Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics and more – this is turbo-charged marketing practice with pinpoint precision.Fundamentals of Paid Search
- Paid vs. Organic Search
- Customer Use of Search Engines
- Paid Search Benefits
- Elements of Paid Search Campaigns
Paid Search Campaign Creation with Google on your Business
- Google Ads Manager Account vs. Child Account
- Google Ads Best Practice
- Google Ads Account Elements
- Paid Search and SEO Keyword Research
- Google Ads and Paid Search Campaigns
Search Campaign Management on your Business
- Advertising Budget Management
- Google Ads Bidding
- Google Ads Bid Simulator Tool
- Optimize Paid Search Campaigns
- Google Ads Editor
Paid Search Campaign Measurement focused on your Business
- Paid Search KPIs
- Conversion Tracking
- Success Metrics
- Google Analytics Measurement
- Google Analytics and Search Console Reporting
DISPLAY AND VIDEO ADVERTISING AS AN ENTREPRENEUR
YouTube. Because we have eyes to see. Online Video Advertising is a unique opportunity for your Business. Efficiently used, Video Advertising can help build trust to your end users. In addition, it makes it easier for customers to connect and engage. YouTube is the second largest online search engine that offers Businesses a gigantic platform for viewers to access. In addition, trust plays a major role in customer acquisition. By building a relationship with clients, you can build an edge over the rest of the competition and build a base for your customers. Learn how to set up, manage, analyze and optimize a channel worthy of much viewing. Also release the sales power of Google Display Network and more. Visual is where it’s at to bring your Business to the next level.Fundamentals of Display and Video Advertising
- Key Concepts, Benefits and Value
- Key Advertising Platforms
- Advertising Buying Mechanisms
- Strategy Objectives on your Business
Creating and Managing your Business YouTube Channel
- Google Ads Manager Account vs. Child Account
- Google Ads Best Practice
- Google Ads Account Elements
- Paid Search and SEO Keyword Research
- Google Ads and Paid Search Campaigns
Measurement and Optimization for your Business
- Key Display Campaign Metrics
- Video Campaign Metrics
- Performance Analysis of Display Campaigns
- Performance Analysis of Video Campaigns
- Impact Performance Analysis
- Campaign Optimization
Creating Display and Video Campaigns
- Google Ads Display Ad Campaign
- Responsive and Non-responsive Ads
- YouTube Channel and Google Ads Linking
- Standard Video Ad Campaigns
- YouTube Ads
Targeting Display and Video Campaigns
- Targeting Types
- Audience Targeting
- Contextual Targeting
- Advanced Google Ads Features
- Configure Ad Exclusions
- Remarketing Options
- Bidding Strategy
Google Display Network and Video Ad Formats
- Google Display Network Campaign Types
- Ad Formats and Sizes
EMAIL MARKETING
Are email lists still relevant? Oh yes. An email is a post, sent to your virtual home address so it’s important – but do it right so that email gets opened and starts your target on a click-through journey of discovery. Email marketing remains one of the most efficient ways to market your brand online. The most important feature is that it helps you grow your network and create a list of potential customers that can be reached for conversion. For an Entrepreneur like you, it’s very useful in connecting with your focus group, increasing your brand credibility and helping you create innovative ways to connect with your consumers. Also see how it can all be automated for max efficiency. And let’s not forget the all important regulatory stuff.Email Marketing Fundamentals for Entrepreneurs
- Key Concepts
- Inbound Email Marketing
- Legislation and Regulations
- Key Strategy Principles
- Email Service Providers
- Contact Databases
Email Design for your Business
- Email Writing and Design
- The Buyer’s Journey Alignment
- Subject Lines
- Copy Essentials
- Design Best Practices
- Call-to-Actions (CTAs)
- Image Best Practices
Creating an Effective Email Campaign concentrated on your Business
- Email Campaign Creation
- Delivery Factors
- Delivery and Placement Challenges
- Campaign Management Best Practices
Connecting with the Customer
- Test Components
- A/B Testing
- Key Campaign Measurement Metrics
- Optimize Open and Click Through Rates
- Mobile Optimization
- Bounce Rates and Unsubscribes Marketing Automation
- Benefits of Automation Tools
- Key Process Building Blocks
WEBSITE OPTIMIZATION
Want to rank well in today’s search results? Then you need to optimize your Business website. But what’s really important today? What makes a winning website in the entrepreneurial world? This module gives you the skills to create a simple, well-designed, optimized WordPress site that not only looks good but also delivers – goals and solutions stay lined up, nice and clear. Also, let’s get user-centric with best practice UX and go deep with data; activity tracking means insight – and insight is power.Web Design and Website Optimization of your Business
- Website Optimization and SEO
- Optimization and Digital Marketing Strategy
- Design, Construction, Maintenance and Optimization in a Marketing Context
- Key Components of Web Design
Publishing a Basic Website for your Business
- Website Hosting Options
- WordPress.org Setup
- WordPress Themes
Design Principles and Website Principles
- Web Design Principles
- Mobile-First Design and SEO
- Copy Best Practice
- A/B Best Practice Testing
User-Centered Design and Website Optimization for your Business
- UX and UI Design, Benefits and Principles UX Assessment
- User Experience Improvement and User- Centered
- Design Methods
- Key Optimization Performance Factors Website Metrics and Developing Insight
- Website Monitoring
- Evaluation Tools
- Implement Monitoring and Optimization Best Practice
ANALYTICS WITH GOOGLE ANALYTICS
Be all seeing, all knowing. Data Analytics is probably the most important facet of digital marketing that gives Entrepreneurs like you a strong edge over traditional marketing methods. With Google Analytics, you as an Entrepreneurs can successfully measure the performance of your product or service. This helps you gain a better understanding of your position in your specific market. You can strategize marketing tactics to increase your traffic, gain more leads, interact and feed them into conversions. Analytics help Business owners to change their strategy whenever they want to align their business needs which results in more targeted focus. This module helps you unleash the awesome capability of data. Discover what your customer wants, likes, needs and does. Go deep inside their journey so you can perfect their seamless path to purchase and beyond. This is not just great power, it is super power. And we also cover the legal stuff because with that thrilling, addictive power comes responsibility.Measurement and Analysis
- Insight Types for Digital Marketers
- Analytics Tools for Data Collection, Measurement and Analysis
- Google Analytics Benefits and Limitations
- Analytics Reporting Terminology
- Legal Requirements, Responsibilities and Best Practice
- Creating and Configuring a Google Analytics Account
- Account Setup
- Tracking Code Installment
- Key Settings and Navigational Functions
- Account Settings and Filters
- Benefits and Risks of Sharing Access
- Linking Google Analytics and Other Tools Setting Goals with Google Analytics
- Setup Goals
- Match Website Activity to Goals
- Use Goal Funnels to Analyze Customer Conversion Journey
Web Analytics Fundamentals for Entrepreneurs
- Insight Types for Digital Marketers
Monitoring Campaigns with Google Analytics Reports
- Campaign Types
- Audience, Acquisition, Google Ads, Behavior,
- Events and Conversion Reports
- Multichannel Funnels Reporting
- Analyzing and Recording Google Analytics Data
- Track Traffic Changes in Real-Time
- Custom reporting, Annotations and Custom Segments
- Standardized Data Process
DIGITAL MARKETING STRATEGY FOR ENTREPRENEURS
Without the right marketing it’s virtually impossible to consistently boost your Business growth as an Entrepreneur. However, finding the right strategies to market your Business is often like rocket science. How are you going to get your message to the right audience and do it effectively? We give you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high-performance sports car round and round in circles on your way to the corner shop. That’s why, in this Mentorship Program, we tie it all together with a Strategy module. Once we have decided on your marketing strategy, we will draw up a marketing plan for your Business to determine how to implement and evaluate the success of your marketing strategy. Have a big and clear vision of where you really want to go with your business, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.
Setting Strategy Objectives and KPIs
- Common Business Objectives and Campaign Expectations
- Identify and Distinguish KPIs
- Past Performance and Industry Benchmarks for Forecasting
- Regular Performance Reviews Digital Strategy Research
- Key Research Activities
- Research Mapping
- Strong Research vs. Potentially False Reports
- Owned, Accessed and Desk Research
- Audit Factors
- Audience and Competitor Research
- Social Listening Study
- Creative vs. Media Brief
Developing a Creative Strategy for your Business
- Key Creative Strategy Ingredients
- Maximize and Repurpose Creative Output
- Content Strategy Elements
- Creative Format Specifications
Digital Strategy Fundamentals for Entrepreneurs
- Core Digital Marketing Strategy Components
- Strategy Purpose
- Strategy for plan communication
- Digital Marketing and Digital Media
- Resource Mapping
- Budget Planning
- ROI and Success Metrics
Executing a Digital Marketing Strategy expertise on your Business
- Strategy Objectives
- Optimize Channel and Budget Mix
- Media Planning for Paid Channels
- Key Campaign Components
Communicating a Digital Marketing Strategy for your Business
- Stakeholder Communication Tools
- Digital Marketing Strategy Best Practice
Who Should Attend
- Entrepreneurs who want to be more entrepreneurial
- Small business owners who may or may not want to stay small
- Traditional marketers and marketing executives who want to play a bigger, sharper game
- Entrepreneurs who are looking for guidance from Digital Marketing Experts
- Business owners who would like 1:1 Mentoring focused on their own Business
- Entrepreneurs transitioning from traditional Marketing to Digital Marketing
- Whoever needs to create and apply a digital marketing strategy for their organization
- Business owners who feel overwhelmed or stuck in building a successful strategy for their Business
- Start-Up owners who want to be ahead of the game
- Anyone in business who wants to show the world what they can do
Certifications
Upon completion of the course, attendees will become certified as a Digital Marketing Master For Entrepreneurs™, recognized world-wide
CERTIFICATION FEE: NOT INCLUSIVE
COURSE DURATION: 3 Months