Licensed Digital Marketing Expert™ (3 Months Intensive Certification Program)
Become a Licensed Digital Marketing Expert in Digital Marketing ™
| Course Overview: |
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| Duration: 3 months |
| Weekly Commitment: Tailored to individual preferences, with suggested 8 hours per week. |
| Course Delivery: |
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| 40% Self-Learning: Engage with course materials independently, allowing flexibility in your schedule. |
| 60% Instructor-Led: A structured learning experience with our certified trainers who will guide you through the curriculum, offering insights and support. |
When you’ve got extensive experience with digital marketing down, but are ready to enhance your knowledge of advanced concepts through extensive training and education, look towards the Licensed Digital Marketing Expert course. In this course, you’ll learn more advanced concepts and strategies of digital marketing, such as content marketing, market positioning, reputation control, and more.
Become a Licensed Digital Marketing Expert in Digital Marketing ™
When you’ve got extensive experience with digital marketing down, but are ready to enhance your knowledge of advanced concepts through extensive training and education, look towards the Licensed Digital Marketing Expert course. In this course, you’ll learn more advanced concepts and strategies of digital marketing, such as content marketing, market positioning, reputation control, and more.
Comprehensive 3 months of Live Training
- Content Marketing Expert (Blogs, mail)
- Viral Videos
- Branding
- Online Video
- Photoshop
- Podcasting
- Market Positioning
- Controlling Reputation
- Stabilization
WHO IS DIGITAL MARKETING PRO FOR?
- Marketers and marketing executives who want to know the highest level of Digital Marketing
- Those who need to know how to deal with criticism, and maintain a reputation in the face of bad publicity
- Those who need to prepare for unlikely or otherwise obscure events
- Very high-level marketers in charge of handling critical brands
WHAT WILL I LEARN?
- Avoiding bad publicity
- How to develop content in an organic and effective way
- How to utilize online video on different social media and how to keep it engaging
- How to utilize Photoshop and similar image editing software to create engaging content to grab and hold consumers’ attention
- How to position yourself in the market and hold consumers’ attention
CHAPTERS
- Content Marketing Expert (Blogs, mail)
- Viral Videos
- Branding
- Online Video
- Photoshop
- Podcasting
- Market Positioning
- Controlling Reputation
- Stabilization
Content Marketing Expert (Blogs, mail)
How do you reach new audiences with eye-grabbing content to entice and allure? This section will provide you with the knowledge and information you need on content marketing, such as how to use images and videos to properly advertise your brand.
Digital Research
- Inbound and Outbound Strategies
- Digital Media Examples
- Traditional vs. Digital Marketing
- Principles of DMI’s 3i Methodology
- Digital Channels
Connecting with the Customer
- The Buyer’s Journey
- Five Marketing Functions
- 360 Digital Marketing Campaign
- Marketing Functions and Buyer Journey Stages
- Digital Marketing Concepts, Principles
This section teaches you how to create a consistent, identifiable identity of your brand on the web
Digital Research
- Audience Research
- Social Listening Platforms
- Social Listening and Audience Research Tools
Connecting with the Customer
- The Buyer’s Journey
- Five Marketing Functions
- 360 Digital Marketing Campaign
- Marketing Functions and Buyer Journey Stages
- Digital Marketing Concepts, Principles
Stabilization
This section covers something that’s been at the forefront of the digital world for nearly two decades – Viral Videos. This will teach you how to make and produce not only attention-grabbing videos but also ones that
Digital Research
- Audience Research
- Social Listening Platforms
- Social Listening and Audience Research Tools
Connecting with the Customer
- The Buyer’s Journey
- Five Marketing Functions
- 360 Digital Marketing Campaign
- Marketing Functions and Buyer Journey Stages
- Digital Marketing Concepts, Principles
ADVANCED CONTENT MARKETING MASTER I
Learning Goals
- Learn in-depth rules and practices for e-mail campaigns with care to regulation and make content fit.
- Learn how to make high-quality video content not just for video sites like YouTube, but for other social media platforms as well.
- Learn how to establish a consistent and effective brand through marketing, a more unified design language that speaks to consumers.
Target Audience
- Marketers and marketing executives who want to know the highest level of Digital Marketing
- Very high-level marketers in charge of handling critical brands
ADVANCED CONTENT MARKETING MASTER II
When you’ve got the basics of content marketing down, but you need to expand your skillset with creating content for the digital world, this course is for you. This covers Photoshop and how to utilize it, podcasts and similar long-form branded information, and more, with the end goal of making your brand recognizable through consistent, identifiable content.
Learning Goals
- Learn the in-depths of marketing using podcasts and similar forms of audio entertainment.
- How to begin in Photoshop and use image manipulation in your marketing to enable eye-catching page advertisements.
- How to make full-form videos, such as instructional videos, in-depth entertainment, and more.
Target Audience
- Marketers and marketing executives who want to know the highest level of Digital Marketing
- Very high-level marketers in charge of handling critical brands
ADVANCED CONTENT MARKETING MASTER III
The third sub-course in Licensed Digital Marketing Expert covers high-level concepts in marketing, those useful in practical situations, such as positioning yourself strategically in a market, handling reputation by dealing with criticism and stabilizing dire situations which may affect the well-being of the brand.
Learning Goals
- Learn how to position your brand in the market for the highest returns and best marketing.
- How to stabilize and control dire situations that may otherwise damage your brand or reputation.
- How to build reputation and consumer confidence in your brand through communication and management.
Target Audience
- Those who need to know how to deal with criticism, and maintain a reputation in the face of bad publicity
- Those who need to prepare for unlikely or otherwise obscure events
- Very high-level marketers in charge of handling critical brands
Certifications
- Upon completion of the course, attendees will become certified as a Digital Marketing Expert, recognized world-wide.
- IIDM™ Educational Units (IEUs) 75
CERTIFICATION FEE: NOT INCLUSIVE
COURSE DURATION: 3 Months