Become a Licensed Search Engine Marketing Professional in Digital Marketing ™

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Course Overview:
Duration: 3 months
Weekly Commitment: Tailored to individual preferences, with suggested 8 hours per week.

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Course Delivery:
40% Self-Learning: Engage with course materials independently, allowing flexibility in your schedule.
60% Instructor-Led: A structured learning experience with our certified trainers who will guide you through the curriculum, offering insights and support.

You hear the terms endlessly. SEO and SEM. You see it required on job applications, and you see articles about it, so what’s the deal? What is search engine marketing? In reality, it’s all around you. Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull these websites out of nowhere. In reality, there’s much more to it than you may think. That is search engine marketing. This course covers everything you need to know, from the basics to the nitty-gritty details.

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You hear the terms endlessly. SEO and SEM. You see it required on job applications, and you see articles about it, so what’s the deal? What is search engine marketing? In reality, it’s all around you. Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull this websites out of nowhere. In reality, there’s much more to it than you may think. That is search engine marketing. This course covers everything you need to know, from the basics to the nitty-gritty details.

Comprehensive 3 months of Live Training

• Basics of SEO
• Basics of SEM
• Utilizing SEO & SEM
• Understanding SEO & SEM Data
• Making SEO Work for Your Brand
• Adapting Marketing Methods to SEO & SEM

WHO IS Licensed Search Engine Marketing Professional FOR?

• Marketers and marketing executives who want to know the ins and outs of marketing through search engines
• Those who wish to know how to utilize data and analytics gathered from organic and paid searches
• Those who are just learning about SEO & SEM

WHAT WILL I LEARN?

• Learn the ins and outs of marketing organically through search engines
• How to initiate paid marketing in search engines
• How to adapt marketing for SEO & SEM

Basics of SEO

How do you reach new audiences with eye-grabbing content to entice and allure? This section will provide you with the knowledge and information you need on content marketing, such as how to use images and videos to properly advertise your brand.

• Inbound and Outbound Strategies
• Digital Media Examples
• Traditional vs. Digital Marketing
• Principles of DMI’s 3i Methodology
• Digital Channels
• SMART Objectives
• Audience Research
• Social Listening Platforms
• Social Listening and Audience Research Tools
• Competitive Research Platforms and Tools
• Industry Trend Research
• Digital Research
• The Buyer’s Journey
• Five Marketing Functions
• 360 Digital Marketing Campaign
• Marketing Functions and Buyer Journey Stages
• Digital Marketing Concepts, Principles

Basics of SEM

Digital marketing is fascinating and powerful because it’s person-orientated, yet also data-driven – you get to engage with how people think and also see how and what they do. This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the ability to see what works.

• Benefits of Content Marketing
• Qualities of Effective Content
• Types of Content
• Content Alignment with the Buyer’s Journey
• Community Management
• Content Marketing Strategy
• Content Marketing Goals
• Content/Business Goal Alignment
• Customer Personas
• Content Topics
• Content Calendar
• Content Management Systems
• Content Stakeholders
• Content Types and Formats
• Content Tools
• Content Creation and Curation
• Content Creation Best Practice
• Brand Components
• Content Personalization
• Content Marketing ROI
• Content Marketing Metrics
• Metrics and Content Marketing Strategy

Who Should Attend

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• Marketers unfamiliar with SEO & SEM who need to create and cultivate a wider audience
• Data analysts who need to learn SEO & SEM and how to use data gleaned from it.
• Those who are just learning about SEO & SEM

Certifications

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• Upon completion of the course, attendees will become certified as a Search Engine Marketing Professional, recognized world-wide.
• IIDM™ Educational Units (IEUs) 75

CERTIFICATION FEE: NOT INCLUSIVE

COURSE DURATION: 1 Month

For Enquiries
Whatsapp / Call – +2347062940253